An empirical study on customer preference towards online shopping among engineering students in a private university in Vellore District, Tamil Nadu, India
A. Vasumathi, K. Sasi Rekha and R. Subashini
| Year of publication: |
2016
|
|---|---|
| Authors: | Vasumathi, A. ; Rekha, K. Sasi ; Subashini, R. |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 24.2016, 3, p. 289-307
|
| Subject: | customer preferences | purchase | students | online shopping | Online-Handel | Online retailing | Studierende | Students | Konsumentenverhalten | Consumer behaviour | Indien | India | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution | Privatuniversität | Private university |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011635912