An empirical study on customer preference towards online shopping among engineering students in a private university in Vellore District, Tamil Nadu, India
Year of publication: |
2016
|
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Authors: | Vasumathi, A. ; Rekha, K. Sasi ; Subashini, R. |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 24.2016, 3, p. 289-307
|
Subject: | customer preferences | purchase | students | online shopping | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Online-Handel | Online retailing | Indien | India | Beziehungsmarketing | Relationship marketing |
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