An empirical study on the predictors of long-term orientation in interfirm channel relationships : fast moving consumer goods distributors' perspective
Swati Bhatnagar, Rajan Yadav
| Year of publication: |
2022
|
|---|---|
| Authors: | Bhatnagar, Swati ; Yadav, Rajan |
| Published in: |
International journal of productivity and quality management : IJPQM. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-6482, ZDB-ID 2232968-7. - Vol. 37.2022, 2, p. 160-179
|
| Subject: | communication | dependence | distributors | emerging nations | fast moving consumer goods | FMCG | long-term orientation | LTO | marketing channels | multiple channels | SCO | structure-conduct-outcome | unorganised retail | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Konsumgüterindustrie | Consumer goods industry | Marketingmanagement | Marketing management | Konsumgütermarketing | Consumer goods marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPQM.2021.10050712 [DOI] 10.1504/IJPQM.2022.126346 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013448942