Empirical study to understand marketing influence of environmental impact assessment on end users in UAE

An Environmental Impact Assessment (EIA) evaluates a development's potential effects on the environment while considering relevant socioeconomic, cultural, and human health effects (both positive and negative). This research has intended to analyze the effect of environmental impact assessment on end users in UAE. For this purpose, a descriptive research method was utilized. A well-structured questionnaire was framed, and the responses were evaluated by 5-points Likert scale. A random sampling method was implemented to select the sample of 1020 end users. Statistical techniques like percentage analysis, mean score, standard deviation, chi-square test, correlation analysis, and multiple regression analysis were carried out to examine sample's data. The research was able to confirm high-level effect of environmental impact assessment among end users. Existing homes that have been made more environmentally friendly perform better and last longer. Therefore, the use of both forms of green building should be stimulated by the government, who should also make improvements to the marketing strategy and increase spending on environmentally friendly construction methods to bring down the price of green buildings.