Empirical testing of consumers' perceptions of differences in package and product version of seemingly identical branded food products : results of an online experiment in ten European countries
Solano Hermosilla, G., Barreiro Hurle, J., Landzaat, W., Di Marcantonio, F., Suter, J., Ciaian, P. ; European Commission, Joint Research Centre
| Year of publication: |
2023
|
|---|---|
| Authors: | Solano-Hermosilla, Gloria ; Barreiro-Hurlé, Jesús ; Landzaat, Wouter ; Di Marcantonio, Federica ; Suter, James ; Ciaian, Pavel |
| Institutions: | Europäische Kommission / Gemeinsame Forschungsstelle (issuing body) |
| Publisher: |
Luxembourg : Publications Office of the European Union |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation | Markenimage | Brand image | Lebensmittelverpackung | Food packaging | Warenkennzeichnung | Product labelling | Lebensmittel | Food | EU-Staaten | EU countries |
| Extent: | 1 Online-Ressource (circa 99 Seiten) |
|---|---|
| Series: | EUR ; 31335 JRC ; 130388 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Amtliche Publikation ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 978-92-76-60176-0 |
| Other identifiers: | 10.2760/867436 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014420599