Empirical validation of a new technique ("select-and-rank") to measure brand preference
Kosmo Karantonis, Oliver Schnittka, Mario Farsky, Henrik Sattler
| Year of publication: |
2025
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|---|---|
| Authors: | Karantonis, Kosmo ; Schnittka, Oliver ; Farsky, Mario ; Sattler, Henrik |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 32.2025, 3, p. 227-237
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| Subject: | Brand equity | Brand measurement | Brand preference | Brand strategy | Customer-based brand equity | Survey methodology selection | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-025-00379-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015446720