Attention
Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Year of publication: |
2010
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Authors: | Liu, Gordon ; Liston-Heyes, Catherine ; Ko, Wai Wai |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 92.2010, 2, p. 195-210
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Subject: | Marketingmanagement | Marketing management | Cause-Related Marketing | Cause-related marketing | Kooperative Führung | Participative leadership | Stakeholder | Finanzsektor | Financial sector | Großbritannien | United Kingdom |
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