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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries

Gordon Liu; Catherine Liston-Heyes; Wai-Wai Ko

Year of publication:	2010
Authors:	Liu, Gordon ; Liston-Heyes, Catherine ; Ko, Wai Wai
Published in:	Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 92.2010, 2, p. 195-210
Subject:	Marketingmanagement \| Marketing management \| Cause-Related Marketing \| Cause-related marketing \| Kooperative Führung \| Participative leadership \| Stakeholder \| Finanzsektor \| Financial sector \| Großbritannien \| United Kingdom

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Extent:	graph. Darst.
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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