Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Gordon Liu; Catherine Liston-Heyes; Wai-Wai Ko
| Year of publication: |
2010
|
|---|---|
| Authors: | Liu, Gordon ; Liston-Heyes, Catherine ; Ko, Wai Wai |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 92.2010, 2, p. 195-210
|
| Subject: | Marketingmanagement | Marketing management | Cause-Related Marketing | Cause-related marketing | Kooperative Führung | Participative leadership | Stakeholder | Finanzsektor | Financial sector | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003959439