Employee well-being through internal branding : an integrated approach for achieving employee-based brand outcomes

Asha Binu Raj

Year of publication:	2020
Authors:	Binu Raj, Asha
Subject:	Internal branding \| employee well-being \| employee engagement \| talent branding \| quality of work life \| employee-based brand outcomes \| Arbeitszufriedenheit \| Job satisfaction \| Markenführung \| Brand management \| Interne Markenführung \| Personalmanagement \| Human Resource Management \| Mitarbeiterbindung \| Employee retention \| Personalmarketing \| HR marketing \| Arbeitsverhalten \| Work behaviour \| Arbeitskräfte \| Workforce \| Markenartikel \| Brand \| Arbeitsbedingungen \| Working conditions

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1177/0972150918779161 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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