Employer brand equity effects on employees well-being and loyalty
Year of publication: |
2021
|
---|---|
Authors: | Benraïss-Noailles, Laïla ; Viot, Catherine |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 605-613
|
Subject: | Employer brand | Loyalty | Scale replication | Well-being | Personalmarketing | HR marketing | Arbeitszufriedenheit | Job satisfaction | Beziehungsmarketing | Relationship marketing | Arbeitskräfte | Workforce | Markenimage | Brand image | Lebensqualität | Quality of life |
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