Employer branding and corporate reputation management in global companies : theory and practice
Graeme Martin and Katie Sinclair
| Year of publication: |
2019
|
|---|---|
| Authors: | Martin, Graeme ; Sinclair, Katie |
| Published in: |
Global talent management. - New York, NY : Routledge, ISBN 978-1-138-71244-7. - 2019, p. 142-162
|
| Subject: | Firmenimage | Corporate reputation | Personalmarketing | HR marketing | Multinationales Unternehmen | Transnational corporation | Markenführung | Brand management | Personalmanagement | Human Resource Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011943129