Employer branding and CSR communication in online recruitment advertising
Year of publication: |
July-August 2018
|
---|---|
Authors: | Puncheva-Michelotti, Petya ; Hudson, Sarah ; Jin, Gewen |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 4, p. 643-651
|
Subject: | Employer attractiveness | Online recruitment advertising | Corporate social responsibility | Employer branding | Corporate Social Responsibility | Personalbeschaffung | Recruitment | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations |
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