Employer branding : attracting and retaining talent in financial services
Year of publication: |
2014
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Authors: | Näppä, Anna ; Farshid, Mana ; Foster, Tim |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 19.2014, 2, p. 132-145
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Subject: | employer branding | corporate branding | internal branding | interactive marketing | word-of-mouth | corporate value | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Markenführung | Brand management | Personalmanagement | Human Resource Management | Personalbeschaffung | Recruitment | Virales Marketing | Viral marketing | Finanzdienstleistung | Financial services | Markenarchitektur | Brand architecture | Internationales Marketing | International marketing |
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