Employer branding in the Indian armed forces context : a comparative study of potential defence applicants and defence employees
Rajwinder Kaur, Sameer S. Pingle
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Kaur, Rajwinder ; Pingle, Sameer Sudhakar |
| Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 22.2018, 2, p. 199-210
|
| Subject: | Employer Branding | Symbolic Functions | Instrumental Functions | Indian Armed Forces | Potential Candidates | Employees | Indien | India | Personalmarketing | HR marketing | Militär | Armed forces | Militärausgaben | Military expenditure | Personalmanagement | Human Resource Management | Rüstungsindustrie | Defence industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972262918766143 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011890424