Employing sensory marketing as a promotional advantage for creating brand differentiation and brand loyalty
Year of publication: |
2016
|
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Authors: | Hassan, Ibn e ; Iqbal, Jawad |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 10.2016, 3, p. 725-734
|
Subject: | brand differentiation | brand loyalty | sensory marketing | customer | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Marketingmanagement | Marketing management |
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