Employing the business model concept to support the adoption of product-service systems (PSS)
Year of publication: |
2013
|
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Authors: | Barquet, Ana Paula Bezerra ; Oliveira, Maicon Gouvea de ; Amigo, Carolina Román ; Cunha, Vitor Pinheiro ; Rozenfeld, Henrique |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 5, p. 693-704
|
Subject: | Product–service system | Business model | Machine tool manufacturer | Case study | Geschäftsmodell | Werkzeugmaschine | Machine tool | Leistungsbündel | Bundling strategy |
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