Empowering co-creation of services with artificial intelligence : an empirical analysis to examine adoption intention
Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana and Zahir Irani
| Year of publication: |
2024
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|---|---|
| Authors: | Behera, Rajat Kumar ; Bala, Pradip Kumar ; Rana, Nripendra P. ; Irani, Zahir |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 6, p. 941-975
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| Subject: | Adoption intention | AI-powered customer expertise | Artificial intelligence | Co-creation of services | Human-AI interaction | Service provider | Künstliche Intelligenz | Kundenintegration | Customer integration | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2023-0412 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056925