Empowering customers in electronic health (e-health) through social customer relationship management
Year of publication: |
2014
|
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Authors: | Mohammad Nabil Almunawar ; Muhammad Anshari |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 8.2014, 1/3, p. 87-100
|
Subject: | social CRM | e-health | customer empowerment | Web 2.0 | Clinic 2.0 | healthcare | Beziehungsmarketing | Relationship marketing | Social Web | Social web | E-Health | E-health | Gesundheitsversorgung | Health care | Krankenhaus | Hospital | Dienstleistungsqualität | Service quality | Gesundheitswesen | Health care system | Konsumentenverhalten | Consumer behaviour |
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