Empowerment within brand communities : overcoming the Achilles' heel of scale-free networks
Matthew Katz; Bob Heere
| Year of publication: |
2015
|
|---|---|
| Authors: | Katz, Matthew ; Heere, Bob |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 18.2015, 3, p. 370-383
|
| Subject: | Brand community | Consumer empowerment | Social network analysis | Scale-free networks | Soziales Netzwerk | Social network | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Unternehmensnetzwerk | Business network |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381873