Enablers to intensify OTT streaming services among consumers : a study using TISM-MICMAC approach
Vijay Kumar Sharma, Harish Kumar, Himanshu Mahobia
| Year of publication: |
2023
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|---|---|
| Authors: | Sharma, Vijay Kumar ; Kumar, Harish ; Mahobia, Himanshu |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 14.2023, 1, p. 61-82
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| Subject: | over-the-top | OTT | OTT content | consumers' willingness | OTT services | total interpretive structural modelling | TISM | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2023.131080 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309499