Enabling consumer reciprocity through voucher campaigns
Juliano Domingues da Silva, João Otávio Montanha Endrici, Thiago Brusarosco Ferreira
| Year of publication: |
2024
|
|---|---|
| Authors: | Silva, Juliano Domingues da ; Endrici, João Otávio Montanha ; Ferreira, Thiago Brusarosco |
| Published in: |
REGE revista de gestão. - São Paulo : [Verlag nicht ermittelbar], ISSN 2177-8736, ZDB-ID 2625561-3. - Vol. 31.2024, 4, p. 383-396
|
| Subject: | Consumer-company social distance | Helping behavior | Longitudinal growth models | Reciprocity | Konsumentenverhalten | Consumer behaviour | Austauschtheorie | Social exchange theory | Soziales Verhalten | Social behaviour | Soziale Beziehungen | Social relations | Wachstumstheorie | Growth theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/REGE-02-2023-0017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190126