Enabling Notification Management Platform by AWS (Amazon Web Services) Pinpoint

Major SAAS (Software-as-a-service) Notification management services currently available in the industry have limited business capability of modification of rules and triggers. Also, cconsiderable turnaround time in releasing new features prevents connecting e-Commerce platforms from being agile. One of the key reasons is these services are incompatible with the business of the Indian Subcontinent. Again, high-resolution time for fixing an issue creates a bottleneck in supportability and maintainability. Limited visibility of the performance metrics (confined to daily reports only) also prevents to measure the success of the platform. This paper enables marketplace e-Commerce platform to build a homegrown cloud-enabled platform to define, modify and manage communication triggers for all channels i.e., SMS (Short Message Service), Email, WhatsApp, and Push Notifications while business users would have end to end control from editing of templates (used in each of these channels) to track all metrics relevant to customers transaction-related communications. All independent building blocks of the solution API Gateway (for request routing), Amazon SQS (for request queuing), AWS Lambda (for request orchestration), DynamoDB (for rule management), AWS Pinpoint (for notification triggering), AWS Cloud Formation (for change control management) and Stripo (for template management) are loosely coupled and changes can be configured and promoted to Production independently. This robust to-be platform is planned to be built as a service keeping Indian business aspects in mind. Also, this cloud platform can be extended to run massive campaigns based on customer segmentation