Enacted voluntary simplicity : exploring the consequences of requesting consumers to intentionally consume less
Year of publication: |
2016
|
---|---|
Authors: | McGouran, Cathy ; Prothero, Andrea |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 1/2, p. 189-212
|
Subject: | Academic staff | Consumer culture theory | Autoethnography | Consumption practices | Consumption reduction | Voluntary simplicity | Konsumentenverhalten | Consumer behaviour | Hochschullehrer | Higher education staff |
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