Encouraging consumer searching behavior on healthcare web sites
B. Andrew Cudmore; Paula E. Bobrowski; Tinatin Kiguradze
| Year of publication: |
2011
|
|---|---|
| Authors: | Cudmore, B. Andrew ; Bobrowski, Paula E. ; Kiguradze, Tinatin |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 4, p. 290-299
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Gesundheitsversorgung | Health care | Website | Benutzerfreundlichkeit | Usability | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009272111