End-user development of CRM systems : towards a behvioural end-user profiling based on gender and experitse
Katerina Tzafilkou (Postgraduate Program in Information Systems, University of Macedonia, Thessaloniki, Greece), Nicolaos Protogeros (Department of Accounting and Finance, University of Macedonia, Thessaloniki, Greece), Charalampos Yakinthos (Merchant Marine Academy of Macedonia, Nea Mihaniona, Greece)
| Year of publication: |
2015
|
|---|---|
| Authors: | Tzafilkou, Katerina ; Protogeros, Nicolaos ; Yakinthos, Charalampos |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 12.2015, 3, p. 302-318
|
| Subject: | information systems development | CRM development by the end-users | EUD | end-user development | behavioural user profiling | user modelling | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Informationssystem | Information system | Softwareentwicklung | Software development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538242