Endogenous consumption and metered paywalls
Chutian Wang, Bo Zhou, Yogesh V. Joshi
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Chutian ; Zhou, Bo ; Joshi, Yogesh V. |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 1, p. 158-177
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| Subject: | advertising | analytical models | digital media | endogenous consumption | paywalls | product line design | Konsumentenverhalten | Consumer behaviour | Digitale Medien | Digital media | Produktgestaltung | Product design | Werbung | Advertising | Werbewirkung | Advertising effects | Theorie | Theory | Fertigungsprogramm | Master production schedule |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2023.1444 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470132