Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Annamaria Tuan, Andrea Moretti
| Year of publication: |
2017
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|---|---|
| Authors: | Tuan, Annamaria ; Moretti, Andrea |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 2, p. 180-205
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| Subject: | CSR communication | corporate social responsibility | social media | case study | sensemaking | technology | customer engagement | coffee | Italy | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Italien | Kommunikation | Communication | Stakeholder | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011746024