Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations' global integration and local adaptation mechanisms
Fine F. Leung, Caleb H. Tse, and Chi Kin (Bennett) Yim
| Year of publication: |
2020
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|---|---|
| Authors: | Leung, Fine F. ; Tse, Caleb H. ; Yim, Chi-kin |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 28.2020, 2, p. 59-80
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| Subject: | customer cocreation | headquarters-subsidiary relationship | knowledge leakage | multinational corporations | new product development | Multinationales Unternehmen | Transnational corporation | Produktentwicklung | New product development | Ausländische Tochtergesellschaft | Foreign subsidiary | Wissenstransfer | Knowledge transfer | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X19890345 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012231120