Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations' global integration and local adaptation mechanisms

Fine F. Leung, Caleb H. Tse, and Chi Kin (Bennett) Yim

Year of publication:	2020
Authors:	Leung, Fine F. ; Tse, Caleb H. ; Yim, Chi-kin
Subject:	customer cocreation \| headquarters-subsidiary relationship \| knowledge leakage \| multinational corporations \| new product development \| Multinationales Unternehmen \| Transnational corporation \| Produktentwicklung \| New product development \| Ausländische Tochtergesellschaft \| Foreign subsidiary \| Wissenstransfer \| Knowledge transfer \| Kundenintegration \| Customer integration \| Beziehungsmarketing \| Relationship marketing \| Innovationsmanagement \| Innovation management

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1177/1069031X19890345 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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