Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Wanqi Gong, Xigen Li
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Gong, Wanqi ; Li, Xigen |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 7, p. 720-732
|
| Subject: | celebrity endorsement | microblogs | parasocial interaction | source models | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738072