Engaging the sales force in digital solution selling : how sales control systems resolve agency problems to create and capture superior value
Year of publication: |
2023
|
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Authors: | Tienken, Christoph ; Classen, Moritz ; Friedli, Thomas |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 3, p. 794-833
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Subject: | Agency theory | Digital solution selling | Digitalization | Sales control systems | Sales force management | Prinzipal-Agent-Theorie | Verkauf | Selling | Verkaufspersonal | Salespeople | Digitalisierung | Digitization | Außendienst | Field sales force |
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