Engaging the unengaged customer : the value of a retailer mobile app
Harald J. van Heerde, Isaac M. Dinner, Scott A. Neslin
| Year of publication: |
2019
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|---|---|
| Authors: | Heerde, Harald J. van ; Dinner, Isaac M. ; Neslin, Scott A. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 3, p. 420-438
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| Subject: | Channels | Customer engagement | Distance | Mobile app | Purchase behavior | Retailing | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2019.03.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012134263