Engaging your feelings : emotion contagion and public engagement on nonprofit organizations' Facebook sites
Year of publication: |
2022
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Authors: | Li, Zongchao ; Ji, Yi ; Tao, Weiting ; Chen, Zifei Fay |
Published in: |
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action. - London [u.a.] : Sage Publ., ISSN 1552-7395, ZDB-ID 2029449-9. - Vol. 51.2022, 6, p. 1281-1303
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Subject: | emotion | nonprofit communication | sentiment analysis | social media engagement | Nonprofit-Organisation | Nonprofit organization | Social Web | Social web | Emotion | Markenführung | Brand management | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations | Leistungsmotivation | Work motivation | Interne Kommunikation | Internal communication |
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