Engineering the value network of the customer interface and marketing in the data-rich retail environment
Year of publication: |
2014
|
---|---|
Authors: | Pousttchi, Key ; Hufenbach, Yvonne |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/14, 4, p. 17-41
|
Subject: | AGFEA | big data | CIM | data-driven marketing | e-tail | IT strategy | mobile CRM service provider | mobile services | retail innovation | strategic impact of digitization | value network | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications | Unternehmensnetzwerk | Business network | Betriebliche Wertschöpfung | Value creation | Innovation | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Big Data | Big data |
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