Engineering the value network of the customer interface and marketing in the data-rich retail environment
Key Pousttchi and Yvonne Hufenbach
| Year of publication: |
2014
|
|---|---|
| Authors: | Pousttchi, Key ; Hufenbach, Yvonne |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/14, 4, p. 17-41
|
| Subject: | AGFEA | big data | CIM | data-driven marketing | e-tail | IT strategy | mobile CRM service provider | mobile services | retail innovation | strategic impact of digitization | value network | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications | Big Data | Big data | Marketingmanagement | Marketing management | Online-Handel | Online retailing | Innovation | Betriebliche Wertschöpfung | Value creation | Electronic Commerce | E-commerce | Unternehmensnetzwerk | Business network | Konsumentenverhalten | Consumer behaviour | Marketing | Digitalisierung | Digitization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010391422