English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Marinel Gerritsen; Catherine Nickerson; Andreu van Hooft; Frank van Meurs; Hubert Korzilius ...
| Year of publication: |
2010
|
|---|---|
| Authors: | Gerritsen, Marinel ; Nickerson, Catherine ; Hooft Comajuncosas, Andreu van ; Meurs, Frank van ; Korzilius, Hubert |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 4, p. 349-365
|
| Subject: | Printwerbung | Print advertising | Markenimage | Brand image | Englisch (Sprache) | English (Language) | Werbewirkung | Advertising effects | Westeuropa | Western Europe |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008701377