Enhancing adoption of sustainable product innovations : addressing reduced performance with risk-reducing product modifications
Christian Nagel, Sven Heidenreich, Jan H. Schumann
| Year of publication: |
2024
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|---|---|
| Authors: | Nagel, Christian Siegfried Anton ; Heidenreich, Sven ; Schumann, Jan Hendrik |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 179.2024, Art.-No. 114684, p. 1-12
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| Subject: | Adoption | Diffusion | Product Modification | Sustainable Innovation | Innovation | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Öko-Produkt | Sustainable product | Produktivität | Productivity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114684 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014555826