Enhancing B2B sales through digital transformation : insights into effective sales enablement
Sandip Mukhopadhyay, Harri Terho, Rakesh Singh, Deva Rangarajan
| Year of publication: |
2025
|
|---|---|
| Authors: | Mukhopadhyay, Sandip ; Terho, Harri ; Rakesh Singh ; Rangarajan, Deva |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 125.2025, p. 29-47
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| Subject: | B2B marketing | Digital transformation | Sales enablement | Sales process | Sales technologies | B-to-B-Marketing | Business-to-business marketing | Digitalisierung | Digitization | Verkauf | Selling | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Verkaufsförderung | Sales promotion | Absatz | Sales | Organisatorischer Wandel | Organizational change | Electronic Commerce | E-commerce | Vertrieb | Physical distribution |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.12.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015331550