Enhancing B2B sustainability through customer training in product-service systems : a design science approach
Ariovaldo Alberto Da Silva, Alina Ferecatu, Joëlle Vanhamme, Stefano Puntoni, Rafael Alberto Souza e Silva
| Year of publication: |
2025
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|---|---|
| Authors: | Silva, Ariovaldo Alberto da ; Ferecatu, Alina ; Vanhamme, Joëlle ; Puntoni, Stefano ; Souza Silva, Rafael Alberto e |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 125.2025, p. 355-372
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| Subject: | B2B | Care-based stakeholder theory | Customer training | Design science | Education for sustainable development | Emerging markets | Field experiments | Problem-based learning | Product-oriented product-service systems | Social influence | Sustainability management | Nachhaltige Entwicklung | Sustainable development | B-to-B-Marketing | Business-to-business marketing | Stakeholder | Leistungsbündel | Bundling strategy | Betriebliches Bildungsmanagement | Employer-provided training | Nachhaltigkeit | Sustainability | Lieferantenmanagement | Supplier relationship management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2025.01.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015331814