Enhancing brand equity through multidimensional brand authenticity in the fashion retailing
Hyowon Hyun, JungKun Park, Eunpyo Hong
| Year of publication: |
2024
|
|---|---|
| Authors: | Hyun, Hyowon ; Park, Jungkun ; Hong, EunPyo |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103712, p. 1-11
|
| Subject: | Brand loyalty | Customer-based brand equity | Fashion brand | Multidimensional brand authenticity | Markenführung | Brand management | Mode | Fashion | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Textilhandel | Textile distribution | Markentreue |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103712 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015084897