Enhancing consumer behavior and experience through AI-driven insights optimization
N. Naveeenkumar, Sreekanth Rallapalli, K. Sasikala, P. Vidhya Priya, Jakeer Husain, Sampath Boopathi
| Year of publication: |
2024
|
|---|---|
| Authors: | Naveeenkumar, N. ; Rallapalli, Sreekanth ; Sasikala, K. ; Vidhya Priya, P. ; Husain, Jakeer ; Boopathi, Sampath |
| Published in: |
AI impacts in digital consumer behavior. - Hershey, PA : IGI Global, ISBN 979-8-3693-1918-5. - 2024, p. 1-35
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Konsumentenpräferenzen | Consumer preferences | Data Analytics | Data analytics | Künstliche Intelligenz | Artificial intelligence | Personalisierung | Personalization | Datenschutz | Data protection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-1918-5.ch001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014636116