Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets : with special reference to microcredit institutions
Year of publication: |
August 2016
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Authors: | Jebarajakirthy, Charles ; Thaichon, Paramaporn ; Yoganathan, Dhanushanthini |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 5, p. 398-417
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Subject: | market orientation | customer orientation | competitor intelligence | CSR | bottom of pyramid market | microcredit | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Mikrofinanzierung | Microfinance | Beziehungsmarketing | Relationship marketing |
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