Enhancing customer experience in digital servitization : the impact of service-dominant logic
Maria Åkesson, Nina Löfberg, and Bård Tronvoll
| Year of publication: |
2025
|
|---|---|
| Authors: | Åkesson, Maria ; Löfberg, Nina ; Tronvoll, Bård |
| Published in: |
Handbook of service experience. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-0353-0019-8. - 2025, p. 119-129
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| Subject: | Customer experience | Digital solution | Service logic | Value co-creation | Digital servitization | Business-to-business | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Kundenintegration | Customer integration | Leistungsbündel | Bundling strategy | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781035300198.00016 [DOI] https://doi.org/10.4337/9781035300198.00016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015424021