Enhancing customer experience through AI-enabled content personalization in e-commerce marketing

Tarun Kumar Vashishth, Vikas, Kewal Krishan Sharma, Bhupendra Kumar, Sachin Chaudhary, and Rajneesh Panwar

Year of publication:	2025
Authors:	Vashishth, Tarun Kumar ; Vikas ; Sharma, Kewal Krishan ; Kumar, Bhupendra ; Chaudhary, Sachin ; Panwar, Rajneesh
Published in:	Advances in digital marketing in the era of artificial intelligence : case studies and data analysis for business problem solving. - Boca Raton : CRC Press, ISBN 978-1-003-45044-3. - 2025, p. 7-32
Subject:	Beziehungsmarketing \| Relationship marketing \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Künstliche Intelligenz \| Artificial intelligence \| Online-Marketing \| Internet marketing \| Personalisierung \| Personalization

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section
Language:	English
Other identifiers:	10.1201/9781003450443-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015196639