Enhancing customer lifetime value in fast fashion retailing with RFID initiatives
Year of publication: |
2015
|
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Authors: | Madhani, Pankaj M. |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 15.2015, 2, p. 205-237
|
Subject: | fast fashion | RFID | business value added | customer lifetime value | CLV | Mode | Fashion | Kundenwert | Customer value | Textilhandel | Textile distribution | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Betriebliche Wertschöpfung | Value creation |
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