Enhancing customer lifetime value in fast fashion retailing with RFID initiatives
Pankaj M. Madhani
| Year of publication: |
2015
|
|---|---|
| Authors: | Madhani, Pankaj M. |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 15.2015, 2, p. 205-237
|
| Subject: | fast fashion | RFID | business value added | customer lifetime value | CLV | Kundenwert | Customer value | Mode | Fashion | Beziehungsmarketing | Relationship marketing | Textilhandel | Textile distribution | Lieferkette | Supply chain | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011574658