Enhancing customer loyalty : critical switching cost factors
Year of publication: |
2016
|
---|---|
Authors: | El-Manstrly, Dahlia |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 27.2016, 2, p. 144-169
|
Subject: | Switching costs | Trust | Customer loyalty | Services | Perceived value | Moderator effects | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
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