Enhancing donor agency to improve charitable giving : strategies and heterogeneity
Emilie Esterzon, Aurélie Lemmens, and Bram Van den Bergh
| Year of publication: |
2023
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|---|---|
| Authors: | Esterzon, Emilie ; Lemmens, Aurélie ; Van den Bergh, Bram |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 4, p. 636-655
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| Subject: | agency | causal forest | charitable giving | conditional average treatment effect | donation | field experiment | fundraising campaign optimization | machine learning | Fundraising | Wohltätigkeit | Charity | Künstliche Intelligenz | Artificial intelligence | Kausalanalyse | Causality analysis | Feldforschung | Field research | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221148969 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325394