Enhancing e-commerce customer churn management with a profit- and AUC-focused prescriptive analytics approach
Yi Feng, Yunqiang Yin, Dujuan Wang, Joshua Ignatius, T. C. E. Cheng, Marianna Marra, Yihan Guo
| Year of publication: |
2024
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|---|---|
| Authors: | Feng, Yi ; Yin, Yunqiang ; Wang, Dujuan ; Ignatius, Joshua ; Cheng, T. C. E. ; Marra, Marianna ; Guo, Yihan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 184.2024, Art.-No. 114872, p. 1-13
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| Subject: | AUC | Customer churn management | Decision-making | Prescriptive analytics | Profit | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114872 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015145568