Enhancing electronic markets for industrial services by trust features
Year of publication: |
2019
|
---|---|
Authors: | Bauer, Wolfgang ; Dorn, Jürgen ; Pryakhin, Ivan |
Published in: |
New insights on trust in business-to-business relationships : a multi-perspective approach. - Bingley : Emerald Publishing, ISBN 978-1-83867-063-4. - 2019, p. 53-86
|
Subject: | Trust | trustworthiness signaling | Service trust | electronic market | B2B e-market | industrial service purchasing | buying IPSS | credence goods | e-commerce | Vertrauen | Confidence | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Online-Handel | Online retailing | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing | Dienstleistungssektor | Service industry | Vertrauensgüter | Credence goods |
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