Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
by Mohamed Souka, Markus Rump, Michael Löffler, and Reinhold Decker
| Year of publication: |
2023
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|---|---|
| Authors: | Souka, Mohamed ; Rump, Markus ; Löffler, Michael ; Decker, Reinhold |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 45.2023, 2, p. 22-34
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| Subject: | Internal branding | Customer experience management | Brand knowledge | Belief in brand | Brand endorsement | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014306383