| Type of publication: | Journal |
|---|---|
| Type of publication (narrower categories): | Konferenzschrift/Kongressbericht |
| Language: | English |
| Notes: | 1989=55 von: American Marketing Association: Series Vorg. --->: American Marketing Association: AMA educators' proceedings Forts. als Monographie behandelt |
| Other identifiers: | 1143069-2 [ZDB] |
| Source: |
Persistent link: https://www.econbiz.de/10004132938