Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Momoko Fujita, Paul Harrigan, Geoffrey N. Soutar, Sanjit Kumar Roy, Rajat Roy
| Year of publication: |
2020
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|---|---|
| Authors: | Fujita, Momoko ; Harrigan, Paul ; Soutar, Geoffrey N. ; Roy, Sanjit ; Roy, Rajat |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 642-654
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| Subject: | Brand page | Customer engagement marketing | Identity co-creation | PLSpredict | Social identification | Social identity | Social media marketing | Social Web | Social web | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.07.050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417384