Enhancing playful customer experience with personalization
Laetitia Lambillotte, Nathan Magrofuoco, Ingrid Poncin, Jean Vanderdonckt
| Year of publication: |
2022
|
|---|---|
| Authors: | Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-16
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| Subject: | Actual personalization | Perceived personalization | Personalization | Playful customer experience | Playfulness | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Personalisierung | Kundenzufriedenheit | Customer satisfaction | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366295