Enhancing relationship strategies with the live stream influencers
Li-Chun Hsu
| Year of publication: |
2023
|
|---|---|
| Authors: | Hsu, Li-Chun |
| Subject: | Influencer marketing | Online customer behavior | Online psychological contract | Social interaction | Social media | Trust transfer theory | Social Web | Social web | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Influencer | Implizite Kontrakte | Implicit contracts | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-01-2022-0027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253343